Beth...these make me think of you! Most morning glory flowers unravel into full bloom in the early morning. Thus getting their name. The flowers usually start to fade a few hours before the "petals" start showing visable curling. They prefer full sun throughout the day. Some morning glories are night blooming flowers. I imagine they are called "night glories" or maybe "moon glories". Some people don't like them because of their fast growing and twining habit. On the other hand, other people like them because they are excellent vines for creating summer shade on building walls when trellised, thus keeping the building cooler and reducing heating and cooling costs. I like them for their beauty and they make me think of my Mother. She always planted a few seed in the spring around the porch when we were small. What are your feelings on this viney flower?